Why Do Some Great Products Get Adopted and Others Don’t?
Traditional thinking says that if a product provides value and is reasonably priced, then sensible people will consider it, buy it and use it. But this doesn’t always happen, does it? Surprisingly, it...
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Predictable Innovation Adoption
Innovations get adopted in a predictable sequence. Adventuresome fire-starters ignite a chain reaction. Innovation then cascades through the community via social networks attracting adopters with...
View ArticleYanking the Chain of Conventional Thinking
I’d been thrashing with a problem. Googling it. Asking for advice. Dreaming about it. Then with an accidental remark, a co-worker turned my problem upside down. Once again, I was reminded about how...
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So Long, Rabbit Ears
We pay lots of attention to innovation’s roller-coaster early life. Rarely do we get to publicly witness the end. In June, we get that chance. After 68 years, one of the most beloved technologies ever,...
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Eight Skills for Tomorrow’s Marketers
Reflecting on the experts I’ve listened to recently (including last week at Eloqua Experience) and the discussions in which I’ve participated, it dawned on me that they’re all pointing to an...
View ArticleBest Way to Begin
If 2010 is the year you’ve designated for a tune-up, you’re in luck. Whether it’s your marketing organization, your career, or your next big project, you can leap towards your goal today by following...
View ArticleBest Way to Begin: Examples
I recently blogged about how the Best Way to Begin something new was to take Stephen Covey’s advice and Begin with the End in Mind. Steve Woods suggested that I supply concrete examples. Great idea!...
View ArticleWhat the Public Believes
How should we now guide our company’s and our personal reputations? Have things changed? A panel of public relations rock stars advised a packed Churchill Club audience that in today’s jittery world,...
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Create a Coachable Moment
Did you know that Florence Nightingale invented the pie chart? That innovation was created as a way to shock a resistant bureaucracy into making changes that eventually saved millions of lives....
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Get Things Right: The Checklist Manifesto Book Review
“For nearly all of history, people’s lives have been governed primarily by ignorance,” writes surgeon Atul Gawande, one of Time Magazine’s Top 100 most influential people. But today, he argues,...
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